You Don’t Know You are Scaling Until the Questions Change
A founder asks, ‘Can we do it?’ A scaling company starts asking, ‘Can we do it repeatedly?’ It sounds like a small change in wording, but it signals a much bigger shift in how a business operates. For Smita Yedekar, a first-generation serial entrepreneur who has built two technology businesses and successfully exited one, that […]
Schema Markup for SEO: Essential Structured Data Every B2B Website Needs
According to the July 2026 Schema.org usage dataset, 5,545 Schema.org terms were being tracked, including 958 types and 4,587 properties. Also, 52 terms were used across more than 10 million domains, showing the adoption of structured data. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or […]
How a Sportsman’s Mindset Shapes Business GrowthÂ
What can building a business learn from building an athlete? The answer is not as different as you might expect. That was at the heart of the latest episode of More Than 2 Cents with CDM, where host Sujata Upadhyay spoke with Nikhil Laddha, co-founder of Kinder Sports, about what sports can teach us about […]
How to Build a LinkedIn Marketing Strategy That Generates High-Quality B2B Leads
A strong LinkedIn marketing strategy is necessary if you want to stand out on the world’s largest professional network. There are about 67.1 million organizations with a LinkedIn page. The platform has grown far beyond a simple job board; it’s now an active space for B2B marketing, brand building, and lead generation. As more businesses […]
The Ultimate List of AI Search Optimization Tools for 2026
Your brand’s reputation is now stored in a new algorithm that uses AI search optimization tools such as SEMrush, Surfer SEO, Ahrefs, and AirOps, etc. One wrong fact, one competitor-friendly response, and trust, traffic, and sales can vanish overnight. With AI tool adoption growing and Google’s AI answers appearing in nearly half of searches, the […]
The Shop Floor Does Not Build Buyer Preference Â
A manufacturing company can have excellent products, strong engineering capabilities, and years of industry experience, yet still struggle to become the brand buyers choose first. The reason is simple: the buying decision often starts long before the sales conversation. Today’s B2B buyers research companies online, compare alternatives, look for expertise, and increasingly use AI tools […]
Topical Authority in 2026: Creating Content AI Models Trust
Over 96.55% of all pages in our index receive zero traffic from Google, while only 1.94% get between one and ten monthly visits. It is not because it is poorly written. In many cases, it lacks the depth, structure, and authority that modern search engines look for. Many brands still chase high-volume keywords and publish […]
Winning in AI Search: How to Measure and Expand Your Visibility
The evolution of search is here. Users are shifting away from scrolling through traditional ‘blue links’ toward instant, synthesized answers from platforms such as ChatGPT, Google AI Overviews, and Perplexity. For brands, this means the playbook for visibility and authority has officially changed. Traditional SEO metrics such as keyword rankings and CTR are no longer […]
How Retrieval-Augmented Generation Helps AI Search Engines Discover Content
To understand the latest advancements in generative AI, imagine a courtroom. Judges hear and decide cases based on their general understanding of the law. Sometimes a case, such as a malpractice suit or a labor dispute, requires special expertise, so judges send court clerks to a law library to find precedents and specific cases they […]
Founder-Led Growth to GTM: Building Repeatable Growth
For most startups, growth starts with the founder. Personal networks open doors, trust wins opportunities, and every customer conversation feels hands-on. The real challenge begins when the business is ready to scale. How do you build a growth engine that doesn’t depend on one person? That question shaped the latest episode of More Than Two […]