The Shop Floor Does Not Build Buyer Preference Â
A manufacturing company can have excellent products, strong engineering capabilities, and years of industry experience, yet still struggle to become the brand buyers choose first. The reason is simple: the buying decision often starts long before the sales conversation. Today’s B2B buyers research companies online, compare alternatives, look for expertise, and increasingly use AI tools […]
Winning in AI Search: How to Measure and Expand Your Visibility
The evolution of search is here. Users are shifting away from scrolling through traditional ‘blue links’ toward instant, synthesized answers from platforms such as ChatGPT, Google AI Overviews, and Perplexity. For brands, this means the playbook for visibility and authority has officially changed. Traditional SEO metrics such as keyword rankings and CTR are no longer […]
Founder-Led Growth to GTM: Building Repeatable Growth
For most startups, growth starts with the founder. Personal networks open doors, trust wins opportunities, and every customer conversation feels hands-on. The real challenge begins when the business is ready to scale. How do you build a growth engine that doesn’t depend on one person? That question shaped the latest episode of More Than Two […]
Knowledge Graph Optimization for SEO: The Key to Getting Discovered in AI Search
Data systems see the world in terms of rows and columns. A knowledge graph optimization for SEO sees it as a set of connections. It treats information the way people do, through relationships that have meaning. Customers link to purchases. Products link to suppliers. Events, locations, and teams all connect in ways that tell a […]
How to Rank in AI Overviews: The New Visibility Strategy for Brands
If you have searched for information on Google recently, you have probably noticed an AI-generated summary appearing above the regular search results. That’s called a Google AI Overview. With the rise of Google’s AI-generated answers, businesses now need a new strategy to stay visible in search results. According to new Ahrefs research, Google’s AI Overviews […]
The future of SEO, AEO, and GEO is transforming digital visibility
For most of the past two decades, getting found online meant ranking on Google. That is still true, but it is no longer sufficient. A growing share of search behavior now bypasses the results page entirely: users ask ChatGPT, query Perplexity, or receive AI-generated summaries before they ever see a list of links. The question […]
Branding Isn’t Your Logo, It’s What People Believe About You
When businesses think about branding, the conversation often starts with logos, colours, websites, or visual identity. However, according to Amit Dangle, that’s where most companies get it wrong. In the second episode of More Than Two Cents with CDM, host Sujata Upadhay sat down with Amit Dangle, Founder of EmotionWire and a brand strategy expert, […]
Off-Site Content Strategy: Measuring Success Without Website Visits
The Click Is No Longer the Point Website traffic used to be the easiest way to judge content. More visits, better content. Simple. That’s not how it works anymore. People find your brand in a Google snippet, an AI summary, a LinkedIn post, or a quoted line in someone’s newsletter and never visit your site. […]
Why Marketing Stops Being a Cost Centre Long Before Most Tech Companies Realize It
Ask a founder what’s keeping them up at night, and marketing almost never makes the cut. It’s not that they don’t care. It’s that survival has a way of crowding out everything else. Build the product. Land the customers. Stretch the runway one more month. Marketing gets pushed to ‘later,’ quietly filed under expenses the […]
AI Answers and Brand Visibility: What Leaders Need to Know
AI answers and brand visibility aren’t what they used to be. While rankings still hold significance, they no longer encompass the entire narrative. Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, search visibility in AI summaries that surface answers without a click. For marketers, that makes visibility harder to […]