You Don’t Know You are Scaling Until the Questions Change
A founder asks, ‘Can we do it?’ A scaling company starts asking, ‘Can we do it repeatedly?’ It sounds like a small change in wording, but it signals a much bigger shift in how a business operates. For Smita Yedekar, a first-generation serial entrepreneur who has built two technology businesses and successfully exited one, that […]
How a Sportsman’s Mindset Shapes Business GrowthÂ
What can building a business learn from building an athlete? The answer is not as different as you might expect. That was at the heart of the latest episode of More Than 2 Cents with CDM, where host Sujata Upadhyay spoke with Nikhil Laddha, co-founder of Kinder Sports, about what sports can teach us about […]
The Shop Floor Does Not Build Buyer Preference Â
A manufacturing company can have excellent products, strong engineering capabilities, and years of industry experience, yet still struggle to become the brand buyers choose first. The reason is simple: the buying decision often starts long before the sales conversation. Today’s B2B buyers research companies online, compare alternatives, look for expertise, and increasingly use AI tools […]
Founder-Led Growth to GTM: Building Repeatable Growth
For most startups, growth starts with the founder. Personal networks open doors, trust wins opportunities, and every customer conversation feels hands-on. The real challenge begins when the business is ready to scale. How do you build a growth engine that doesn’t depend on one person? That question shaped the latest episode of More Than Two […]
Why Marketing Stops Being a Cost Centre Long Before Most Tech Companies Realize It
Ask a founder what’s keeping them up at night, and marketing almost never makes the cut. It’s not that they don’t care. It’s that survival has a way of crowding out everything else. Build the product. Land the customers. Stretch the runway one more month. Marketing gets pushed to ‘later,’ quietly filed under expenses the […]